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Partners & Ventures

What's actually at stake here isn't finding another advisor

It's whether a venture at the intersection of health and business can hold its commercial and clinical sides together as one thing, rather than solving them separately and hoping they meet in the middle.

Every partnership I take on runs through the same method: The 3A Approach — structured diligence, matched intervention, tracked accountability.

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3A Approach

Assess. Address. Account

Assess — what's actually needed, before anything is agreed.

 

Address — the right level of involvement. Engagement matched to what the problem actually needs, whatever depth that takes

 

Account — clear terms, reviewed on a timeline that suits the venture, not left open-ended.

It's not a fixed service. It flexes to whether what's needed is advisory input, a retained partnership, or a leader in the room. It's built on business continuity thinking by default — dependency, disruption, and recovery treated as first principles, not an afterthought.

Some projects need someone who can sit on both sides of the table — strategic and operational, commercial and practical. If you're building or scaling something where that perspective would make a difference — please get in touch. I'm ready to partner with you. If a team is needed, I can build it or lead it. The only question is: what problem needs to be solved?

Approach
Health coaching
Functional testing
Nutrigenomics
Nutritional therapy
Breathwork training
Continuous glucose monitoring

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SelfUP is a trade name of:

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LONDON, W1W 7LT

 

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